Privacy Policy for Gbike AB

Last updated: 29 June 2025

This Privacy Policy explains how gbike ab (the "Website", "we", "us", or "our") collects, uses, and discloses your personal data when you visit https://gbike.se (the "Website"), use our services, make purchases from us, or otherwise communicate with us about the Website (collectively, the "Services"). In this Privacy Policy, references to you and your mean you as a user of the Services, whether you are a customer, a website visitor, or another individual whose data we process under this Privacy Policy.

We recommend that you read this Privacy Policy carefully.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, for example to reflect changes in our practices or for operational, legal, or regulatory reasons. The revised Privacy Policy will be posted on the Website and reflected by the "Last updated" date, and we will take any additional measures required by applicable law.

How We Collect and Use Personal Data

To provide the Services, we collect personal data from a range of sources as described below. The categories of personal data we collect and use depend on how you interact with us.

In addition to the specific purposes set out below, we may use collected data to communicate with you, provide and improve the Services, comply with applicable legal obligations, enforce applicable terms of service, and protect the Services, our rights, and the rights of our users and others.

Personal Data We Collect

The types of personal data we collect about you depend on how you interact with our Website and use our Services. When we use the term personal data, we mean information that identifies, relates to, describes, or can reasonably be linked to you. The sections below describe the categories and specific types of personal data we collect.

Data We Collect Directly from You

Data that you submit directly to us through the Services may include:

  • Contact details: for example your name, address, phone number, and email address.
  • Order information: for example name, billing address, shipping address, payment confirmation, email address, and phone number.
  • Account information: for example username, password, security questions, and other information used to secure your account.
  • Customer support information: for example information you choose to share when communicating with us, including when you send us a message through the Services.

Certain features of the Services may require you to provide specific information directly. You may choose not to provide such information, but this may prevent you from using or accessing those features.

Information We Collect About Your Use

We may also automatically collect certain information about your interaction with the Services ("Usage Data"). For this purpose, we may use cookies and similar technologies. We use the analytics tool Umami.is to gather statistics on website usage to help us understand how visitors interact with the Website. Usage Data may include information on how you access and use our Website and your account, including data about your device, browser, network connection, IP address, and other interaction data.

Cookies

Like many websites, we use cookies on our Website. For detailed information about the cookies we use, why we use them, and how you can manage them, please see our separate Cookie Policy.

How We Disclose Personal Data

Under certain circumstances, we may disclose your personal data to third parties to perform contracts, pursue legitimate interests, and for other reasons covered by this Privacy Policy. Examples include:

  • Data may be shared with vendors and other third parties that perform services on our behalf (for example IT administration, Stripe for payment processing, DHL for shipping, customer support, and cloud hosting).
  • Data may be shared with business and marketing partners to deliver services and advertising to you (if and when such activities are introduced, and in compliance with applicable law).
  • When you request or otherwise consent to our sharing specific data with third parties, for example to deliver products to you.
  • Data may be shared in connection with a business transaction, such as a merger or bankruptcy, and to comply with applicable legal obligations.

Your Rights

Depending on where you reside, you may have some or all of the rights listed below regarding your personal data under the GDPR. These rights are not absolute.

  • Right of access: You may have the right to request access to the personal data we hold about you.
  • Right to erasure: You may have the right to request that we delete the personal data we hold about you.
  • Right to rectification: You may have the right to request correction of inaccurate personal data.
  • Right to data portability: You may have the right to receive a copy of your personal data and request transfer to a third party.
  • Right to object to processing: You may have the right to object to our processing of your personal data.
  • Right to withdraw consent: You may have the right to withdraw consent where processing is based on consent.

You can exercise these rights by contacting us using the contact details below.

Contact Us

If you have questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of your rights, please email us at info@gbike.se